Pitch better. Respond better.

Three short guides written for this stage: one for the person recording, two for the people watching.

  1. For founders

    Structure a pitch that fits in three minutes

    Three minutes is long enough to make someone curious and short enough to make every sentence count. Here is an order that works and a way to cut what does not.

  2. For viewers

    Ask a question the founder can actually use

    Most questions under a pitch are polite opinions in disguise. A useful question points at something the founder cannot see from the inside.

  3. For viewers

    Give feedback that helps an early idea

    Early ideas are fragile, but soft feedback wastes everyone’s time. The trick is to be precise about what you saw before you say what you think.